What If Data Made Your Next Sale Obvious

OEMs and dealers have very compressed margins.

Rental companies, to the extent that they're in specialty, have much better margins.

But in many instances... folks that are in the construction equipment or in the industry, whether they sell new or used, they rent or even product support are not necessarily given a directed list to run their day.

And it results in this vicious cycle of a vast cyclicality.

It results in compressed margins.

It results in turnover, dot, dot, dot.

And what the industry when it doesn't properly support its salespeople has a pernicious effect on the entire enterprise.

A lot of those industry salespeople are one given they have their black book.

If they're blessed enough to have experience in the industry, if they're starting brand new, they're vastly under supported.

And if they don't sort of miraculously achieve their quota, then they're turned over and replaced by somebody new.

What we've aimed to focus on is common sense at scale.

So we take a company's data, whether it's their own data or data that they need and we complement it both by filling in missing pieces in their data and also providing them with a tool that gives them a closed loop specifically if a sales guy if you look at the law of small numbers a good year for an equipment sales professional might be 25 machines a year right you can scale that up or down in any given market two machines a month When you look at statistically, it makes sense.

If you pour in random data through the top of the funnel, you might end up with a 1% close rate.

When you pour in high quality data at the top end of the funnel, you will end up with a 6% or higher close rate.

And when you have a tool that can monitor the number of opportunities passing through each stage of the funnel from contact to opportunity to pre-quote to quote to negotiation to won or lost.

And you're monitoring those metrics through each stage.

You can make sure that your business is calibrated to achieve a defined outcome.

The saying goes, you know, it's not magic, it's math, but it's quality of math that's being applied at each stage.

starting with the top end of the funnel.

The industry has relied on what we call status quo data.

which is typically UCC data.

Companies and banks or financial institutions are under no obligation to file UCC filing.

And that starts with the misconception.

So people have regarded UCC as a proxy of the market.

They might call it proxy of market share, and it's actually not.