What are you talking about? What are you wanting to do?

Well, and please give me direction to adjust.

So you and I have talked about, one is, you call it the black book, is It's an interesting...

The construction equipment industry should have bigger margins, broadly speaking, than it does.

OEMs and dealers have very compressed margins.

Rental companies, to the extent that they're in specialty, have much better margins.

But in many instances... folks that are in the construction equipment or in the industry, whether they sell new or used, they rent or even product support are not necessarily given a directed list to run their day.

How do we get it back?