May 27, 2026 · 41 min · 12 segments
“Marty Drill joins the podcast to share the real story behind building Luminary, one of Australia’s most respected digital agencies. We walk through its inception in 1999 and the evolution into a…
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Marty DrillGuest
Cam McKayHost
Not many agencies make it past the five-year mark, so to get that far is an achievement in itself.
Um, there's certainly other organizations in the sector that have been around for a long time, but probably one of the last that hasn't sold out and has remained independent.
Did you ever think it would grow out to be this way? Was this always your kind of ambition to get this size, or what was the plan initially?
Stuff like that, like it was kind of a little bit of the Wild West where people would-
Not many agencies make it past the five-year mark, so to get that far is an achievement in itself.
Um, there's certainly other organizations in the sector that have been around for a long time, but probably one of the last that hasn't sold out and has remained independent.
Did you ever think it would grow out to be this way? Was this always your kind of ambition to get this size, or what was the plan initially?
Stuff like that, like it was kind of a little bit of the Wild West where people would-
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