Jun 26, 2026 · 50 min · 14 segments
Send us Fan Mail *Why does so much training still fail to change behaviour — even when the content is good, the facilitator is strong, and the…
Fergal ConnollyGuest
Gerry MurrayHost
the software, what inspired you to develop Multiply and who is it for and why now?

And it's based on research, academic research, on the topic of transfer, on the topic of learning science, on behavior change.

And it really puts multiple different best practices into a single platform.

And But it's very, very hard for us to kind of apply best practices each and every time.

We're kind of always on this treadmill of the next project and the next project.

And we don't take a huge amount of time to learn from the previous project, apply what we learned to the next project.

So one of my go-to resources all-time favorites is the Six Disciplines of Breakthrough Learning by Andy Jefferson and Roy Pollock.

It's a fantastic book that really breaks down all of the key elements when it comes to learning transfer and what we can do from an internal L&D perspective, but also from an external consultant perspective to really do what we're here to do, and that's to help people to change their behaviors.

It's full of incredible case studies and really applicable frameworks and things that we can do.

the software, what inspired you to develop Multiply and who is it for and why now?

And it's based on research, academic research, on the topic of transfer, on the topic of learning science, on behavior change.

And it really puts multiple different best practices into a single platform.

And But it's very, very hard for us to kind of apply best practices each and every time.

We're kind of always on this treadmill of the next project and the next project.

And we don't take a huge amount of time to learn from the previous project, apply what we learned to the next project.

So one of my go-to resources all-time favorites is the Six Disciplines of Breakthrough Learning by Andy Jefferson and Roy Pollock.

It's a fantastic book that really breaks down all of the key elements when it comes to learning transfer and what we can do from an internal L&D perspective, but also from an external consultant perspective to really do what we're here to do, and that's to help people to change their behaviors.

It's full of incredible case studies and really applicable frameworks and things that we can do.
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