Samii and Mitch sit down with Marty Metro, Founder and CEO of Used Cardboard Boxes and UCB Environmental. Marty shares why he walked away from a successful technology consulting career, how his first venture, Boomerang Boxes, failed and left him deep in debt, and how he rebuilt the idea into a national business with about 175 employees. We also dive into why failure teaches what success cannot, what it means to be "angry at average," how coaching changed the way he leads, and how he keeps a founder's culture alive through his "Coffee with Marty" program. You especially do not want to miss Marty's billboard message for everyone and why it comes down to doing something with the time you have.