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Leaders Insights — Data

Leaders Insights — Data

Data literacy programs that change behavior: the concept CDOs get wrong

Sep 16, 2026 · 5 min · 7 segments

Most data literacy programs teach tools and terminology, then stop. The ones that move the needle on board-level ROI do something different: they change how people make decisions, and that difference…

Most data literacy programs teach tools and terminology, then stop. The ones that move the needle on board-level ROI do something different: they change how people make decisions, and that difference is measurable. Read the full article and transcript: https://www.mba-training.com/blog/data-literacy-behavior-change-roi Leaders Insights, mba-training.com

Most data literacy programs teach tools and terminology, then stop. The ones that move the needle on board-level ROI do something different: they change how people make decisions, and that difference…

Speakers: Data Literacy Expert GuestGuestPodcast HostHost

Top entities: Booking.com×4 MIT Sloan Management Review×3 Microsoft Excel

Booking.comSoftware Application
83%4 mentions
MIT Sloan Management ReviewPeriodicalMagazine
50%3 mentions
Microsoft ExcelSoftware ApplicationComputer program
17%1 mention

Market ResearchMarketing
Behavior ChangeBusiness > Management > Decision Making > Data-Driven Decision Making
Organizational LearningEducation > Training > Data Literacy
Behavioral Change ProgramsEducation > Training > Data Literacy > Organizational Learning
Evidence-Based PracticesTechnology > Data Science > Data Analysis > Statistical Methods
Trust in DataCulture > Organizational Culture
Leadership InfluenceCulture > Organizational Culture > Trust in Data
Decision-Making CultureCulture > Organizational Culture > Trust in Data > Leadership Influence
Data UtilizationMarketing > Market Research > Consumer Behavior
Evidence-Based Marketing StrategiesMarketing > Market Research > Consumer Behavior > Data Utilization
Statistical MethodsTechnology > Data Science > Data Analysis
ManagementBusiness
Data-Driven Decision MakingBusiness > Management > Decision Making
Data LiteracyEducation > Training
Consumer BehaviorMarketing > Market Research
TrainingEducation
Data AnalysisTechnology > Data Science
Education
Technology
Business
Organizational CultureCulture
Culture
Marketing
Decision MakingBusiness > Management
Data ScienceTechnology