#333 Ed Lawrence - The Only YouTube Strategy You Need to Make $100K/mo

So what you have to do is you need to-

If you don't have that experience, you mentioned the backstory.

How would you put that together in a context for a business?

People always say, "What's my niche?" But you don't pick your niche.

You've lived your niche.

I'll give you an example, my backstory.

Had a video production company.

I helped people build video funnels and present on camera, and then we edited and we filmed for them.

And then I decided to start a YouTube channel teaching people how to do something similar, and then I became a YouTube expert, and then I generated millions of views, and then I taught people how to make money from those views, and then I made millions of dollars, right? So you break up my backstory.

I could start a channel about video editing.

I could start a channel about presenting.

I could start a channel about growing YouTube channels.

I could start a channel about making money from YouTube channels.

But I couldn't start a channel about making money from YouTube channels until I'd lived it and done it.

So your, your niche needs to be the thing that you have expertise in, that you can make content, put it on YouTube, and bring something new to the niche that doesn't already exist.