Laney Crowell: She Turned Her Community into a $100M Beauty Brand

I'm curious to hear what went on in your mind when you realized a shift needed to happen, you had a different story, a different chapter of the Lainey storybook-

Yeah

... that you wanted to share with the world, and started Saie.

So people always think that I left Estée Lauder to start Saie, which is not at all the case.

It had never even occurred to me that I had the skill set to become a founder or be a founder or a CEO.

Um, I, I don't really know why, other than I think that I didn't have any examples in my life, and it wasn't until I saw expanders like Emily Weiss, for example, amongst others, who showed me that this is a career path and this is an option, especially for somebody who has that spirit.

Mm.

So at the time that you launched Saie-

Mm-hmm

... what was the conversation around clean beauty?

Well, it was called non-toxic beauty then.

True.

Um, and it was really around people trying to feel out and search for, um, products that made them feel good and were good for their skin.

And, you know, my interest in wellness was really around I personally didn't feel good.

My skin wasn't good.

Energetically, I didn't feel great.

So looking for is it nutrition? Is it meditation? And that was what my blog was all about.

It wasn't just about beauty.

I mean, I couldn't agree more that everything is not just the thing.

The beauty impacts how you feel about yourself, how you feel about yourself impacts what you wanna put into your body.

You know, things like a specific dietary restriction or non-toxic beauty, what a lot of people think are actually hindrances to the development, actually with the right outlook help you expand more and feel even more creative.