Jordan Platten's Audio Experience
Nov 2, 2026 · 14 min · 8 segments
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Jordan PlattenHost
But revenue on its own doesn't tell you your gross margin, what it actually costs you to deliver the thing that you sell.

And it definitely doesn't tell you what you've got left at the end once everything else comes out, which is your net margin.

They hire too early, they take on more costs, and a few months down the line, they are sat with this bloated business going, where the hell did all that money go? And this is why you see so many revenue screenshots online and pretty much zero P&L screenshots.

You can look at the numbers and go, okay, if we keep growing at this rate, this is roughly where we'll be three months from now.

And the growth that came after it was much, much bigger than before because, and I think this is pretty much true for every business owner I know, We've got loads of clarity on today and pretty much none on where we are going.

But revenue on its own doesn't tell you your gross margin, what it actually costs you to deliver the thing that you sell.

And it definitely doesn't tell you what you've got left at the end once everything else comes out, which is your net margin.

They hire too early, they take on more costs, and a few months down the line, they are sat with this bloated business going, where the hell did all that money go? And this is why you see so many revenue screenshots online and pretty much zero P&L screenshots.

You can look at the numbers and go, okay, if we keep growing at this rate, this is roughly where we'll be three months from now.

And the growth that came after it was much, much bigger than before because, and I think this is pretty much true for every business owner I know, We've got loads of clarity on today and pretty much none on where we are going.
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