Trapped in Your Own Business? The Model That Frees You (Two Decades of Receipts)

Almost without fail, every single one of the people who talks about scaling and growth, they all have a come down moment.

They all get to the point where it's too much, it's too complicated, they hate it, it's not what they wanted, they built it too big.

Then they strip it back and bring it back down to something that is simpler and more fun and easier.

It's an act as old as time itself.

So my principle is why build it big and complicated in the very first place.

Hey, I'm recording from Noosa today, and I was just reflecting on some of the changes happening in the online space.

I've been in this space for about 20 years, and I've seen a lot of change, but I haven't seen it change as quickly as I have in the last year.

So I just want to reflect on some of the things that I've observed.

And if you are running a business and you find yourself trapped in it, perhaps some of the ideas today will help free you up a bit.

I'm also going to show you some of the receipts because I've been doing this for a while.

And one of the particular concepts that I would like to share with you is from 2011.

So it's now been going for 15 years and that's called Own the Racecourse.

And the whole idea around that is control.

And when you have control, then you can actually build an asset that gives you stability and gives you choice.

And it gives you the longevity in the market that seems to be missing from a lot of the other business models.