It's not all about the numbers!
Sep 1, 2026 · 23 min · 10 segments
Everyone seems to have a podcast these days. But why? In this episode of *So What...?*, Chris Argent, Mike Rose and Joel Johansen turn the microphones on themselves to explore why podcasting has…
Chris ArgentHost
Mike RoseHost
Joel JohansenGuest
So I had already been running this community, like Gen CFO, and I wanted to build my own voice a little bit.

I felt that once I'd left... know corporate life i didn't really have that daily regular sort of sort of stage to talk to people you know to to to sort of get ideas and i actually thought it was really important that for me personally you know if i'm creating this community of like progressive leaders It's not just about an event every month or every quarter.

I was looking for a way of trying to, you know, have those regular conversations and keep my my hand in really.

And to make sure that I wasn't just, you know, blowing spoke and start to look out of touch.

The second thing was, which I think is one of the hardest things with a podcast, is actually finding co-hosts that you want to do it with regularly.

So having met Mike over a pint and the conversation being good enough almost to become a first podcast, I felt...

Well, we hadn't practiced and we didn't know how to pass to each other and all that sort of stuff.

But it was almost, yeah, it was the practical side to it as well was really important, that chemistry.

So basically, it sounds like we're all coming at it from a similar-ish perspective, which is it's almost like the podcast is a learning vehicle.

So I had already been running this community, like Gen CFO, and I wanted to build my own voice a little bit.

I felt that once I'd left... know corporate life i didn't really have that daily regular sort of sort of stage to talk to people you know to to to sort of get ideas and i actually thought it was really important that for me personally you know if i'm creating this community of like progressive leaders It's not just about an event every month or every quarter.

I was looking for a way of trying to, you know, have those regular conversations and keep my my hand in really.

And to make sure that I wasn't just, you know, blowing spoke and start to look out of touch.

The second thing was, which I think is one of the hardest things with a podcast, is actually finding co-hosts that you want to do it with regularly.

So having met Mike over a pint and the conversation being good enough almost to become a first podcast, I felt...

Well, we hadn't practiced and we didn't know how to pass to each other and all that sort of stuff.

But it was almost, yeah, it was the practical side to it as well was really important, that chemistry.

So basically, it sounds like we're all coming at it from a similar-ish perspective, which is it's almost like the podcast is a learning vehicle.
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