Qing Lin & Claire Mould: Global Growth Unlocked

Brilliant.

And obviously, with that, when you're expanding, you have to have some cultural intelligence.

There's a phrase that I didn't know existed.

It came up sort of, I guess, similar to intelligence that I know Claire has mentioned before in her webinars with us.

So I'd just like to sort of talk about that and sort of forging the business relationships.

What are, do you think, the sort of main common communication mistakes that companies make? when they're expanding globally.

Can I start this one and then purposely hand over to Ching, because her expertise is the fact that she manages and has over 20 years experience of doing this.

And I came from what I've done, from looking, from something that's sat on local enterprise partnerships, as were many years ago, and been involved and in delegations, and even more recently, dare I say, government delegations that are going over to, again, we're talking about China, Southeast Asia, you know, including China within that.

For me, where I see it is it's Focus is purely on the business side.

When people go on to the sort of, oh, it's business to business and you're going saying, well, this is what we can do for you or this is what you can do for us.

And it becomes a cold clinical business deal and it's hard trading.

Now, if we actually do some analysis of the amount of delegations that go backwards and forth, how many of them vert into business deals, it's easily low.

And this is why I want to hand over to my dear partner, Ching, because she has had front-facing experience of this because she has worked and she's seen both on one side that those businesses that have listened to her advice on what you need to do haven't listened to their advice and the direct correlation between those that actually go on to be successful and those that don't.

So handing over to you, Ching.

I think it's an opportunity for me to share a few stories.

This is what I was hoping.

It's fascinating because let's just say using 20 years as a we're looking at.

So 20 years ago, you know, what we've been told, I'm talking about the general answer is, if you go into a foreign country, as an example, so I'm born and bred in China, but I'm abroad of the Chinese language speaking community in the West for almost, you know, 25, 30 years.

So it's been a long time.

I have not sort of, you know, living in And when I was there, I always found that the fascination about the Western culture, it gave the ancient Spanian countries such a kudos and a leg up in terms of how they want to do business there.

So years ago, Businesses in the West has been told, say, if you can say a few phrases, you know, you endear them and you sort of show that keenness to work with them.

Still stays true.

However, we have evolved.

You can simply say hello in Chinese, thank you in Chinese.

That would give you a huge amount of kudos in terms of closing the deal, you know, to have that contract signed on the table.