Why Financial Leadership is a Human-Centered Approach with Mykal Manswell

So going into that, where is financial leadership heading to, in your opinion?

Yes.

So in my opinion, if you take a giant step back and look at the bigger picture and kind of look at some of the fundamental aspects of financial leadership, I believe personally that finance... financial leadership is becoming more personal and it's expanding outside your traditional financial literacy and really transforming it to financial wellness integration.

And so whether it's a wealth management firm, it's a private bank, it's loan offices, whatever the case may be, I believe that there's this shift that people who are utilizing these types of services, the professionals that are assisting them are making room to be more human-centered, if you will, rather than just strategically technical and logical.

Well, that human-centered approach is very interesting because we've had people from the AI sector say the same thing, is that the more we go into the AI piece, the more the human-centered Yeah.

Absolutely.

Yeah.

Yeah, so I think the first mistake would probably be not making it human-centered or not taking human-centered approaches because you miss the mark where a lot of people who maybe are seeking financial literacy, this might be their first time.

They maybe have a family that has a legacy aspect, but they themselves have never interacted with the financial logistics.

Some people are just not in a position to afford financial literacy, right? And so when you ignore that and you only focus on creating, saving, investing, and spending budgetary habits, you miss the human element that, okay, everyone's story is completely different.

So I would say that's the first mistake.

The second mistake I would probably say is financial leaders not utilizing, I guess, expansive type of services.

So especially in my position, I would love to see more of a growth of utilizing psychologically

trained professionals within, I guess, like in-house services.

I know some people use like maybe contracted or they might have like speakers and stuff come in.

But I think you miss out on those type of components when you can have someone who can speak to a human element.

And I think number three is it's in certain cases, I can't speak for all financial institutions, but keeping money and financial literacy very complex or very overly complicated rather than simplifying it for, I don't like to say the average human, but just for the baselines.

individuals that are utilizing their services.

Because I think there's an eagerness nowadays in society that people want to learn how to create healthy financial habits.

But if you make it super complicated, you lose really the attention span, you lose the emotional connection.

And then, of course, you lose like the clientele service.

Yeah.

Yeah.

I hear you.

And I want to go into the human centered approach.