Jul 21, 2026 · 37 min · 11 segments
In this episode of Inside the Collective, Brad Amos sits down with Libbi Rigby, strategic development and place advisor, to talk about what it really means to create destinations rather than simply…
Libbi RigbyGuest
Brad AmosHost
And it's been a really interesting journey up until now, joining the Carrot Collective.
How would you describe the work that you do to someone that has never heard of place strategy or urban development?
Well, look, I think that the work that I want to do and like to do is the creation of destinations.
And that is, I think a lot of that is built in coming from my multidiscipline background, kind of using my background in marketing and brand and in design management and experience design and I think it's more about creating the destination versus the place or the space itself.
We all, I'm sure we all have favourite destinations and everything can be a destination if we want it to be.
What would some of the projects that you've delivered be like, just so that we get an understanding of what those destinations look like for what you create?
And it's been a really interesting journey up until now, joining the Carrot Collective.
How would you describe the work that you do to someone that has never heard of place strategy or urban development?
Well, look, I think that the work that I want to do and like to do is the creation of destinations.
And that is, I think a lot of that is built in coming from my multidiscipline background, kind of using my background in marketing and brand and in design management and experience design and I think it's more about creating the destination versus the place or the space itself.
We all, I'm sure we all have favourite destinations and everything can be a destination if we want it to be.
What would some of the projects that you've delivered be like, just so that we get an understanding of what those destinations look like for what you create?
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.