Inside Dairy 10/14/26
Oct 14, 2026 · 5 min · 8 segments
Learning about DMI's First 1,000 days with Aris Georgiadis
- Speakers
- Eris GeorgiatisGuestSusan LittlefieldHost
- Show signals
- SuitabilitySafeBiasNot politicalAudience≈1 followers
Oct 14, 2026 · 5 min · 8 segments
Learning about DMI's First 1,000 days with Aris Georgiadis
What we've seen is a willingness to to really go through and understand that dairy has a lot more to offer than they believed.
So for you know, for certain families, what we're seeing in our data as we're like pushing out our content, it's what's the right date part? When are they most receptive to messages, right? So we're seeing that in many cases, it's their commute time, right? So they're engaged with some form of digital, if they're on the train, on the bus, perhaps watching video in the morning, they're thinking about their day, they're thinking about potentially what they're gonna make or what they're gonna shop.
We also know that there's a lot of time after work where these parents are also considering meal options and opportunities.
And then of course, they're looking at video, they're looking at, we use a lot of influencers in this program, for instance.
So we see how they engage with creators who are putting recipes in front of them.
So we're learning that there is a, no pun intended, appetite for dairy, but it's being stretched now, right? It's not just that sort of traditional, this is what I, enjoy dairy for.
It's like really broadening that occasion because if we could increase their perception of what a dairy occasion looks like,
then
What we've seen is a willingness to to really go through and understand that dairy has a lot more to offer than they believed.
So for you know, for certain families, what we're seeing in our data as we're like pushing out our content, it's what's the right date part? When are they most receptive to messages, right? So we're seeing that in many cases, it's their commute time, right? So they're engaged with some form of digital, if they're on the train, on the bus, perhaps watching video in the morning, they're thinking about their day, they're thinking about potentially what they're gonna make or what they're gonna shop.
We also know that there's a lot of time after work where these parents are also considering meal options and opportunities.
And then of course, they're looking at video, they're looking at, we use a lot of influencers in this program, for instance.
So we see how they engage with creators who are putting recipes in front of them.
So we're learning that there is a, no pun intended, appetite for dairy, but it's being stretched now, right? It's not just that sort of traditional, this is what I, enjoy dairy for.
It's like really broadening that occasion because if we could increase their perception of what a dairy occasion looks like,
then
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