Sep 10, 2026 · 59 min · 13 segments
The fitness internet has a weird addiction to cruelty, and it’s messing with people who are genuinely trying to get healthier. We sit down with coach and creator James Coppola to talk about the…
James CappolaGuestLiamHostMikeHostRobHostIt's, there, there's so much anger and, and negativity and, and bullying and frustration in the fitness industry that, you know, all of us see it and have dealt with it head on.
But it, it's, you, you take to that battle every day.
A- and it's-
Like seven times a day.
Yeah
... bullied myself for a long time, even into my later years, that I just didn't speak up because I didn't think I was worth it.
I kinda feel like it's because for the, a lot of these people that are younger, you know, fit, that are, that, that, that make these videos that you are calling out all of that.
I feel like it's real- the things are diffic- Is it because things are difficult for them, they want it to be difficult for other people?
Or is it because it, things for them, maybe because they're younger, and they don't have all these responsibilities, and things are easier for them.
So like, "Oh, it's easy.
It should be easy for everyone." Like-
Yeah.
And whatever they did to achieve it, which honestly, it's not easy to get into shape.
However, once you're there and you pretty much make it your identity, it's relatively-
Right
It's easier.
You're not going through the same, yeah, like you're not going through the same hardships as, um, a woman in menopause or someone going through a drastic injury or chronic illness or something.
Yeah
It's, there, there's so much anger and, and negativity and, and bullying and frustration in the fitness industry that, you know, all of us see it and have dealt with it head on.
But it, it's, you, you take to that battle every day.
A- and it's-
Like seven times a day.
Yeah
... bullied myself for a long time, even into my later years, that I just didn't speak up because I didn't think I was worth it.
I kinda feel like it's because for the, a lot of these people that are younger, you know, fit, that are, that, that, that make these videos that you are calling out all of that.
I feel like it's real- the things are diffic- Is it because things are difficult for them, they want it to be difficult for other people?
Or is it because it, things for them, maybe because they're younger, and they don't have all these responsibilities, and things are easier for them.
So like, "Oh, it's easy.
It should be easy for everyone." Like-
Yeah.
And whatever they did to achieve it, which honestly, it's not easy to get into shape.
However, once you're there and you pretty much make it your identity, it's relatively-
Right
It's easier.
You're not going through the same, yeah, like you're not going through the same hardships as, um, a woman in menopause or someone going through a drastic injury or chronic illness or something.
Yeah
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