I Didn't Open a Studio for the Reason You Think

I wanted to make sure that all my T's have been crossed and my I's have been dotted before I announced it to everybody.

But in a nutshell, the main reason that I'm bringing it together is, well, I guess it's a few things.

The first is that I have not yet found a podcast studio or a content studio, which that is what TSC Studios is.

It's both podcast and content studio-focused.

Um, I really haven't found anything on our side of the bridge.

So for those of you who are Auckland-based, you will know kind of there's essentially one side of the bridge, which is the CBD and South Auckland and everything kind of on that side, and then there's the other side.

There's sort of the North Shore, northwest, and we're based in Hobsonville.

That's where The Social Collective's office is.

And traveling into the city is like a half-a-day excursion at minimum, um, usually a full day if you've got a couple of things to do while you're there.

And I really wanted something that basically took the friction out of my week, and I felt like there would be so many people that would feel the same way.

And that is a lot of what I wanna talk to in today's quick episode is the importance of figuring out that it is more than likely not a discipline problem that you have when it comes to growing and scaling your marketing in particular, but it's actually just figuring out where the friction is and what you can do to fix it.