In Her Empire Era | Marketing & Business Podcast
Jul 21, 2026 · 29 min · 10 segments
In this episode, Loren shares the talk she gave at the NZ Winter Gift Fairs in Christchurch on how to keep sales coming in after customers walk away from your stall. She breaks down the three things…
Loren TomlinsonHost
So the very first thing here is we have a problem, which is that most of you, if not, I would say all of you are really brilliant at in-person selling, but then it stops when we're not face-to-face.
And this is one of the biggest common problems that I see working with e-commerce businesses is that they are amazing at what they do.
And as soon as somebody has walked away from their stall, how are we continuing that relationship? So this is kind of like, I guess that sort of filling in the gap between the first time you meet them and then the next time that you get to see them face to face.
Social media in its entirety essentially depends on whether you remember to post.
Does anyone feel like you think about social media and you're like, I'm going to do that thing.
An email database, I'm just going to say, if you take away nothing else from what I say today, this is probably the most important thing to remember is that is your hidden gold mine in business because it is a way that you can connect with the people that are here today and you can continue to have conversations with them.
Social media has really become this place where we post and we kind of cross our fingers and hope that it's going to get in front of the right people.
Advertising is a little bit different because we have a bit more control over who we can serve the ads to.
But email marketing is your surefire guaranteed way to know that if I am sending out a newsletter.
If I'm, especially for e-com, if you are sharing products, you are sharing them directly to the people that have already put their hands up and said, I'm interested.
So the very first thing here is we have a problem, which is that most of you, if not, I would say all of you are really brilliant at in-person selling, but then it stops when we're not face-to-face.
And this is one of the biggest common problems that I see working with e-commerce businesses is that they are amazing at what they do.
And as soon as somebody has walked away from their stall, how are we continuing that relationship? So this is kind of like, I guess that sort of filling in the gap between the first time you meet them and then the next time that you get to see them face to face.
Social media in its entirety essentially depends on whether you remember to post.
Does anyone feel like you think about social media and you're like, I'm going to do that thing.
An email database, I'm just going to say, if you take away nothing else from what I say today, this is probably the most important thing to remember is that is your hidden gold mine in business because it is a way that you can connect with the people that are here today and you can continue to have conversations with them.
Social media has really become this place where we post and we kind of cross our fingers and hope that it's going to get in front of the right people.
Advertising is a little bit different because we have a bit more control over who we can serve the ads to.
But email marketing is your surefire guaranteed way to know that if I am sending out a newsletter.
If I'm, especially for e-com, if you are sharing products, you are sharing them directly to the people that have already put their hands up and said, I'm interested.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
