This Is Why Your Fave Beauty Products Are Being Reformulated BTW

go to go to have launched hair care

they have and it is so exciting we were lucky enough lucy and i to be invited to a very intimate event last month With a lovely group of ladies.

It was probably one of the most enjoyable events that we've been to.

Everyone left just on a high.

People having DNMs.

They just created the most beautiful atmosphere.

Yeah.

And Zoe was there hosting and it was to celebrate their move into the which is very exciting for GoTo.

They've been doing a lot with the brand recently.

We've seen them move into more of a prestige lane with the update of packaging.

And they have a very luxe range.

Exactly.

And then we've also seen GoToSleep that's launched, which is kind of a new category for them as well.

And makeup too.

Yeah.

And makeup too.

They're like

primers, blushes, highlighters, all

really, really good products.

Yeah.

We're seeing a second coming of GoTo, which is even better, if you can imagine.

So they have actually been working on hair care for the last decade, which is something that they revealed at that little dinner.

And Lucy, even before we sat down to hear about this, Lucy had cottoned on to it because she'd spotted little Easter eggs in the linen tablecloth, which was cute little like hair written in hair and little brushes and things like that.

She's like, think they're going to launch hair care and I'm like no way how did you know she's like lockdown okay got it got it so go to hair care has launched with three premium hair treatments or they can be used as standalone products to support hair health and their whole thing is hair health from root to tip which is music to my ears

love that I have seen a lot of people being like, what about shampoo and conditioner? And GoTo's been really clear, like we're not trying to be your entire haircare routine.