Jul 13, 2026 · 6 min · 6 segments
In product experience, the importance of sound extends beyond automobiles. Atul & Sid reflect on how consumers perceive products based on auditory feedback. If a product operates silently, consumers…
So Sid, the next one that we're going to talk about is actually a personal story.
Okay.
So, you know, and it's related to electric cars.
So we bought an electric car a couple of years back and while you've test driven them and stuff like that, but the experience is very interesting.
You know, it's just, it's a very obvious thing to say, but they make no sound.
Yeah.
And you know, it's actually unnerving when you're sitting inside an electric car and you're driving it and it's doing everything except you can't hear anything.
And when you're on the road, not only can you not hear anything, nobody else can hear anything.
So I've had this experience where I'm driving and pedestrians just don't move out of the way, which is really, really funny.
So Sid, the next one that we're going to talk about is actually a personal story.
Okay.
So, you know, and it's related to electric cars.
So we bought an electric car a couple of years back and while you've test driven them and stuff like that, but the experience is very interesting.
You know, it's just, it's a very obvious thing to say, but they make no sound.
Yeah.
And you know, it's actually unnerving when you're sitting inside an electric car and you're driving it and it's doing everything except you can't hear anything.
And when you're on the road, not only can you not hear anything, nobody else can hear anything.
So I've had this experience where I'm driving and pedestrians just don't move out of the way, which is really, really funny.
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