#221 - Building orthopedic growth through community partnerships

That's cool.

So tell me a little bit more about this app.

This is something you're working with partners and building it out preventatively, making sure that parents just have that button to call or go whenever they need something?

Yeah.

So we have partnered with a company called Hurt, who has built this service with us, and essentially when we have someone register through the program, they get instant access, again, 24/7, 365, to an orthopedic specialist.

So say their child gets hurt during a youth soccer game, they see some black and blue marks on their ankle.

They send a picture to the orthopedic specialist.

The orthopedic specialist does a quick review.

They say, "Based on what I see, I'd recommend you go to an ER, or go to an urgent care, or the RICE method could just be the best solution here." Yeah, no, and again, we have that ability to transfer again to that centralized call center to ensure that if a consultation is needed for that, they are again quickly transferred over, and make sure that triage process is as seamless as possible.

Yes, parents are busy, Mom is busy, they need convenience, so you're tackling it from right in their phone right there so they have a direct pathway to get an answer.

Do you do that with throughout any other, beyond pediatrics, and beyond kids and sports? Is that available for other types of service clients or other types of personas that you're targeting?

It's interesting, because with our personas, we have such a wide audience, such a large range of demographics we can hit.

We'll treat essentially as young as 10 years old, and we'll treat anyone up to 100 years of age.

So really, we have such a large group of patients that we can ultimately access, and for, say, some of the older patients that might be dealing with more arthritic-related issues or joint-related issues, but are also weekend warriors, we find that this app is a great way to target them.

So whether that is with a local recreation center or even a local entertainment group, whether it's a theater program.

We find a lot of different ways to reach a lot of different active audiences.

Yeah, that's kind of cool.

Like, there are a lot of organizations, yeah, that are active, and people get hurt, and they're like, "Is this serious?" Do...

And then, "Do I need to do this? I'm, like, in a curling club," and yeah, someone fell on the ice, and it's like, "Do we go to, to the ER? Do we...

Is it okay?" It's, yeah, that's re- that's really cool.