Ignite: Conversations on Startups, Venture Capital, Tech, Future, and Society
Aug 17, 2026 · 54 min · 17 segments
Bhaskar Sunkara helped build AppDynamics from a laptop on a couch to a $3.7 billion Cisco acquisition. Bhaskar Sunkara was employee number one and founding CTO at AppDynamics. Over nearly a decade…
And so what are kind of some takeaways from the AppDynamics journey? I mean, that's a very kind of blitzscaling kind of company.
I think some of the early lessons were, you know, most technical founders, I think, start really, really broad, but at some point, you know, you kind of have to realize what is the immediate pain you're solving.
It's not about sort of like how architecturally strong your product is, how, you know, how much of a solid platform it is, but are you solving an immediate problem? So we, in fact, started out with something broad.
We were like, okay, we'll, we'll do capacity management for elastic compute, you know, where cloud was new and we were like, oh, this is a great way of how you manage your application because you can, You can sort of define your capacity up and down based on the load, the traffic that you're getting.
And so we kind of really focused on the immediate problem where people are like, look, if my application is broken, then I'm losing money.
We had some foundational stuff that was reusable, whether you use that for capacity or you use that for performance.
We're like, okay, let's only do Java because that's the predominant programming language.
said, what is our persona? Do we, the intuitive thing at that time was to sell to the developer, right? Because, you know, it's code, you know, you're monitoring code, but We took a little bit of a contrarian view where we're like, okay, let's focus on who's actually running it in production, right? Who has the pain? And so this was the time when there was some separation between dev and ops.
And honestly, DevOps is still sort of like a fuzzy concept in terms of all the strong devs who are building all the time.
And so what are kind of some takeaways from the AppDynamics journey? I mean, that's a very kind of blitzscaling kind of company.
I think some of the early lessons were, you know, most technical founders, I think, start really, really broad, but at some point, you know, you kind of have to realize what is the immediate pain you're solving.
It's not about sort of like how architecturally strong your product is, how, you know, how much of a solid platform it is, but are you solving an immediate problem? So we, in fact, started out with something broad.
We were like, okay, we'll, we'll do capacity management for elastic compute, you know, where cloud was new and we were like, oh, this is a great way of how you manage your application because you can, You can sort of define your capacity up and down based on the load, the traffic that you're getting.
And so we kind of really focused on the immediate problem where people are like, look, if my application is broken, then I'm losing money.
We had some foundational stuff that was reusable, whether you use that for capacity or you use that for performance.
We're like, okay, let's only do Java because that's the predominant programming language.
said, what is our persona? Do we, the intuitive thing at that time was to sell to the developer, right? Because, you know, it's code, you know, you're monitoring code, but We took a little bit of a contrarian view where we're like, okay, let's focus on who's actually running it in production, right? Who has the pain? And so this was the time when there was some separation between dev and ops.
And honestly, DevOps is still sort of like a fuzzy concept in terms of all the strong devs who are building all the time.
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