Oct 20, 2026 · 13 min · 7 segments
To kick off our new Retail Media Roundtable podcast series, recorded live at the Retail Media Impact Summit in Amsterdam, IAB Europe's Senior Director, Industry Development & Marketing, Marie-Clare…
Marie-Clare PuffettHostYou know, I think really thinking about, you know, sponsored search as a commodity, but actually to do a commodity thing well is not so easy.
And I think when we did our survey talk just now, there was a lot of interesting – we called it an expose on –
So we do onsite search recommendations, retail media, pricing and promotions, and we unify that all under one system.
just improves the customer experience and the revenue a retailer can make overall, including retail media.
You know, I think really thinking about, you know, sponsored search as a commodity, but actually to do a commodity thing well is not so easy.
And I think when we did our survey talk just now, there was a lot of interesting – we called it an expose on –
So we do onsite search recommendations, retail media, pricing and promotions, and we unify that all under one system.
just improves the customer experience and the revenue a retailer can make overall, including retail media.
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