Oct 13, 2026 · 28 min · 11 segments
🌱 What if horticulture’s workforce problem starts long before a job goes unfilled? Many students, parents, and teachers don’t know how many careers exist in the world of plants—or how much science…
Jazmin AlbarranGuestChad MassuraHostAnd what have you figured out about the messaging specifically? So how have you changed the way that you're communicating these careers to consumers? you know, the whole audience, the students, parents, teachers, other folks in the industry, like what have been some of the learnings there?
So we share the diverse careers in our industry, in automation, in the tech, in the science, in the creative parts of it, showing teachers, parents, students, career changers that doesn't matter what your passions are, it intersects with the career in the industry.
And what do those careers look like? How much do those careers make? What is the education needed? Do you need a certification versus a PhD? Really showing the behind the scenes.
We created an initiative called Green Career Week, which is going on, and we're in the midst of it.
It will be officially next week, but we're starting to rally teachers and industry.
industry brings teachers, students to their facilities and give them career tours.
So not a tour of this is how plants grow, but this is who in the careers growing the plants, marketing them, selling them, transporting them.
So these students can become familiar with the employers in their backyard, who they are, what they do, company culture, how they hire.
The industry will also go in and do career presentations in school classrooms.
So showing students these are the employers that are right in your backyard that you can be connecting with.
but they don't have the resources to talk about careers related to the horticulture industry, or they don't know they exist.
So in 2027, we brought 25 high school science teachers to Indianapolis and gave them tours of different horticulture segments.
They went to Corteva Aversigns to learn about plant protection, Newfields Museum, public horticulture.
And then those teachers created lessons connecting high school science subject to a horticulture career and the Seed Your Future resources.
In 2025, we did art, English, math, and business teachers, because as I shared, horticulture is a business and we have careers in all aspects.
And so we need those teachers to also see the connection, those art teachers.
And what have you figured out about the messaging specifically? So how have you changed the way that you're communicating these careers to consumers? you know, the whole audience, the students, parents, teachers, other folks in the industry, like what have been some of the learnings there?
So we share the diverse careers in our industry, in automation, in the tech, in the science, in the creative parts of it, showing teachers, parents, students, career changers that doesn't matter what your passions are, it intersects with the career in the industry.
And what do those careers look like? How much do those careers make? What is the education needed? Do you need a certification versus a PhD? Really showing the behind the scenes.
We created an initiative called Green Career Week, which is going on, and we're in the midst of it.
It will be officially next week, but we're starting to rally teachers and industry.
industry brings teachers, students to their facilities and give them career tours.
So not a tour of this is how plants grow, but this is who in the careers growing the plants, marketing them, selling them, transporting them.
So these students can become familiar with the employers in their backyard, who they are, what they do, company culture, how they hire.
The industry will also go in and do career presentations in school classrooms.
So showing students these are the employers that are right in your backyard that you can be connecting with.
but they don't have the resources to talk about careers related to the horticulture industry, or they don't know they exist.
So in 2027, we brought 25 high school science teachers to Indianapolis and gave them tours of different horticulture segments.
They went to Corteva Aversigns to learn about plant protection, Newfields Museum, public horticulture.
And then those teachers created lessons connecting high school science subject to a horticulture career and the Seed Your Future resources.
In 2025, we did art, English, math, and business teachers, because as I shared, horticulture is a business and we have careers in all aspects.
And so we need those teachers to also see the connection, those art teachers.
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