Aug 21, 2026 · 27 min · 11 segments
Most nonprofit marketing advice adds to your list. More social posts, more email, more video, more tools, more data. In this episode of How to Market Your Nonprofit, Counterintuity's Lee Wochner…
Lee WochnerHost
Overwhelm is when a nonprofit just tries to do too much out of the goodness of their hearts.
I remember, uh, the first nonprofit I was involved with, um, doing a mailing party at 2:00 A.M., uh, which I suppose worked for us at the time, um, and was kind of exciting in a romantic way.
But, um, I think frequently, and I say this having run several nonprofits, been on a lot of nonprofit boards, and certainly worked with hundreds of nonprofits at this point, um, generally, frequently, we would do well to do less, actually.
And so today, counterintuitively, I'm gonna share with you that the answer to your nonprofit's marketing problem may be less marketing in some ways.
More social media, more email, more video, more fundraising campaigns, more content, more technology, more, more, more, more.
Um, but more sometimes makes the problem worse because you're not actually tackling the real core issue, and sometimes we should do less or do something a little different.
And in the meantime, when we do more, more, more, small teams get stretched across too many channels, too many things to do, too many tasks.
Supporters get bombarded with messages, and maybe they're always the same message.
And organizations collect more marketing data without becoming much clearer about what's actually working.
Um, this episode is in service of trying to help you once again, but in a different way.
So in this episode of How to Market Your Nonprofit, I'm gonna take a counterintuitive position that many nonprofits could improve their digital marketing by doing less of it in some ways.
Overwhelm is when a nonprofit just tries to do too much out of the goodness of their hearts.
I remember, uh, the first nonprofit I was involved with, um, doing a mailing party at 2:00 A.M., uh, which I suppose worked for us at the time, um, and was kind of exciting in a romantic way.
But, um, I think frequently, and I say this having run several nonprofits, been on a lot of nonprofit boards, and certainly worked with hundreds of nonprofits at this point, um, generally, frequently, we would do well to do less, actually.
And so today, counterintuitively, I'm gonna share with you that the answer to your nonprofit's marketing problem may be less marketing in some ways.
More social media, more email, more video, more fundraising campaigns, more content, more technology, more, more, more, more.
Um, but more sometimes makes the problem worse because you're not actually tackling the real core issue, and sometimes we should do less or do something a little different.
And in the meantime, when we do more, more, more, small teams get stretched across too many channels, too many things to do, too many tasks.
Supporters get bombarded with messages, and maybe they're always the same message.
And organizations collect more marketing data without becoming much clearer about what's actually working.
Um, this episode is in service of trying to help you once again, but in a different way.
So in this episode of How to Market Your Nonprofit, I'm gonna take a counterintuitive position that many nonprofits could improve their digital marketing by doing less of it in some ways.
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