254. The Subconscious Reasons You Keep Hitting an Income Cap with Jess Pinili

Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?! But what if I told you, the problem often *isn’t* your strategy – it’s YOU.  *I know, I know…* But after over 7 years in business I’ve watched so many capable, ambitious women do everything right on paper and still not hit their goals.  And the hardest thing to admit (because strategy is always the easiest thing to change) is that the ceiling isn't out there – it's internal. And that’s exactly why I wanted Jess Pinili to join me on today’s episode of the How I Do Content Podcast. Jess is a business strategist, membership founder, and the woman behind my favourite TikTok business audits.  She works at the intersection of business strategy and subconscious identity work – helping women figure out what's actually going on beneath the surface when the strategy should be working but isn't. In this episode we get into the subconscious reasons you keep hitting an income cap and what self-sabotage actually looks like in a high-achieving woman's business (spoiler alert: it's a lot sneakier than you think). This one went deep and I loved every second of it – I think you will too. **CONNECT WITH JESSICA PINILI** - Follow Jess on Instagram @jesspinili - Watch Jess’s YouTube Channel at https://www.youtube.com/@jesspinili - Watch the Think Like a CEO Free Masterclass at https://thinklikeaceo.jessicapinili.com/ - Find out more at https://www.jessicapinili.com/ **WANT MORE?** - Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ - Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ - Follow me on Instagram at http://www.instagram.com/thesocialbolt - Find out more at https://www.thesocialbolt.com.au **TOPICS COVERED IN THIS EPISODE** hitting an income cap, why my launch flopped, self-sabotage in business, subconscious blocks to success, business mindset for women, why smart women self-sabotage, income ceiling in business, why I keep getting the same results, subconscious identity work, business strategy and mindset, why my business isn't growing, fear of visibility in business, procrastination in business, women in business mindset, breaking through income plateau, inner work for business owners, why success feels uncomfortable, business personal development Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE