Supercity Aparthotels choose systems wisely
Aug 10, 2026 · 15 min · 10 segments
- Speakers
Philip HoughtonGuest
David HaywardGuest
Ryan HaynesHost
Aug 10, 2026 · 15 min · 10 segments
Philip HoughtonGuestDavid HaywardGuestRyan HaynesHost
David Hayward, um, thank you very much for joining us again on this third, uh, part of the Roundtable Roadshow you've joined us on so far.
So, um, looking at the independent hotel markets, and this is an area that you really specialize in within Oracle.
Um, what do you see particularly with your customers and partners that you, that as key drivers to digital transformation?
In terms of that, I think it's probably the kind of rising guest expectations, to be honest with you.
I think yesteryear people kind of just checked into a hotel, went to their room, had room service, checked out.
Nowadays, I think as, um, kind of millen- millennials are coming into the market, um, they've got money to spend.
Um, you know, the, the whole, there's a whole shift in, in the, the customer base.
And I think with technology how it is, people have these expectations of being able to kind of, you know, frictionless checking in.
Um, they want the hotel to sort of know who they are, to offer them a drink on arrival.
Um, you know, they want to be able to maybe check in and not have to stand at a, you know, a queue at the reception desk.
They might wanna kind of, uh, clock into their room via their, you know, telephone so rather than having to kind of, you know, wait for a key.
Um, you know, when they go to the bar, they might not wanna have to stand at the bar.
They might wanna just scan a QR code on, on the table and, and sort of order the drinks to their, to their table.
So they want that flexibility, but at the same time you also need to be able to kind of, um, cater for the slightly older generation that still want to do things in person.
So I think rising expectations is definitely one of the things that is a key factor.
David Hayward, um, thank you very much for joining us again on this third, uh, part of the Roundtable Roadshow you've joined us on so far.
So, um, looking at the independent hotel markets, and this is an area that you really specialize in within Oracle.
Um, what do you see particularly with your customers and partners that you, that as key drivers to digital transformation?
In terms of that, I think it's probably the kind of rising guest expectations, to be honest with you.
I think yesteryear people kind of just checked into a hotel, went to their room, had room service, checked out.
Nowadays, I think as, um, kind of millen- millennials are coming into the market, um, they've got money to spend.
Um, you know, the, the whole, there's a whole shift in, in the, the customer base.
And I think with technology how it is, people have these expectations of being able to kind of, you know, frictionless checking in.
Um, they want the hotel to sort of know who they are, to offer them a drink on arrival.
Um, you know, they want to be able to maybe check in and not have to stand at a, you know, a queue at the reception desk.
They might wanna kind of, uh, clock into their room via their, you know, telephone so rather than having to kind of, you know, wait for a key.
Um, you know, when they go to the bar, they might not wanna have to stand at the bar.
They might wanna just scan a QR code on, on the table and, and sort of order the drinks to their, to their table.
So they want that flexibility, but at the same time you also need to be able to kind of, um, cater for the slightly older generation that still want to do things in person.
So I think rising expectations is definitely one of the things that is a key factor.
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