Her First 3 Years - A podcast for women entrepreneurs
Sep 21, 2026 · 33 min · 12 segments
\*\*\*This is a special encore of one of the most popular episodes on figuring out your next step for your business vision. If you've heard it before, you'll still want to listen in because it…
Mariela De La MoraGuest
Chardét RyelHost
How do you start to unearth some of these stories with your clients? Because it's like you said, I imagine some of the stuff they tell you is super vulnerable and maybe you help them decide that, okay, maybe this isn't the right thing to share, but this is.

There are stories that are maybe for you and not ones that could be for others.

And I think we don't share things that feel like they're for us and they're personal.

But in thinking outside of that, when my clients are like, oh, I don't think I have a story.

shaped how you see the world, shaped a value, shaped how you see yourself.

Something that just those moments, they can feel like little micro moments.

They don't all have to be like, let me tell you my story from my childhood to now.

Small things like, for example, with clients of mine who, let's say, are coaches now and they serve women of color, they'll talk about how they got money for a birthday present and they saved it for college and how they're like, I should have been doing dumb things with my money, but we didn't go up with money and this is what I was taught.

And I'm like, no, because the person who feels guilty about spending is going to immediately feel seen by you.

So it's like anything that shaped you, I think is really important to share because it helps other people feel seen.

And it doesn't need to be the most big, profound story because it could be received that way by other people, even if it doesn't feel like that to you.

Yeah, I think that's the biggest objection you would hear from someone listening right now is, well, I don't have anything worth talking about in the standpoint of, OK, these micro moments, which I love that way of saying it, that have shaped you.

What are some examples that people have shared? So it's OK to share them here as examples just to understand what could be.

And you gave a great one actually just right now about saving your birthday money for college because that was the background that people grew up with.

If there's anything else too, just so we can really crystallize it in everyone's minds.

And I think it depends on what are you telling your story for? One of the biggest stories that we can tell is like, and this is why I do what I do now.

How do you start to unearth some of these stories with your clients? Because it's like you said, I imagine some of the stuff they tell you is super vulnerable and maybe you help them decide that, okay, maybe this isn't the right thing to share, but this is.

There are stories that are maybe for you and not ones that could be for others.

And I think we don't share things that feel like they're for us and they're personal.

But in thinking outside of that, when my clients are like, oh, I don't think I have a story.

shaped how you see the world, shaped a value, shaped how you see yourself.

Something that just those moments, they can feel like little micro moments.

They don't all have to be like, let me tell you my story from my childhood to now.

Small things like, for example, with clients of mine who, let's say, are coaches now and they serve women of color, they'll talk about how they got money for a birthday present and they saved it for college and how they're like, I should have been doing dumb things with my money, but we didn't go up with money and this is what I was taught.

And I'm like, no, because the person who feels guilty about spending is going to immediately feel seen by you.

So it's like anything that shaped you, I think is really important to share because it helps other people feel seen.

And it doesn't need to be the most big, profound story because it could be received that way by other people, even if it doesn't feel like that to you.

Yeah, I think that's the biggest objection you would hear from someone listening right now is, well, I don't have anything worth talking about in the standpoint of, OK, these micro moments, which I love that way of saying it, that have shaped you.

What are some examples that people have shared? So it's OK to share them here as examples just to understand what could be.

And you gave a great one actually just right now about saving your birthday money for college because that was the background that people grew up with.

If there's anything else too, just so we can really crystallize it in everyone's minds.

And I think it depends on what are you telling your story for? One of the biggest stories that we can tell is like, and this is why I do what I do now.
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