Oct 4, 2026 · 1 hr · 11 segments
Lon White built a career on knowing exactly how things go wrong. For 25 years he was the person companies called in a crisis, running pandemic response, threat assessments, and high risk executive…
Yeah, no, that's great.
So, Juan, what did you do before you started? Were you in kind of a corporate enterprise? So this is, you know, the startup kind of going out on your own.
What was that transition like for you?
But then also things like high-risk travel for executives, threat assessments, high-risk terminations.
So I was really in a world where every single day in just my normal day job was a lot of crazy, right?
Right.
Looking for vulnerabilities.
Looking for vulnerabilities, trying to deal with risk mitigation, trying to take a bad situation and make it maybe a little better if I could.
Right.
Well, at least to be prepared.
I mean, that's what, you know, we've done crisis communication plans, and I think they're so underrated for a company.
I don't think people, especially leaders and, you know, most enterprise large companies have it in place.
But if you're kind of a mid-market scaling company, they talk about, oh, we should probably have this.
It's like a wish, somewhere like that.
You need to have it and you shouldn't wait till something terrible happens because it will.
We dealt with one of our clients, they were a couple billion dollar, I mean, they weren't a small company, but they had 40 some plants around North America.
But the only reason they came to us was because they had a disgruntled employee that hacked their customer database and did a ransom hostage note.
But yeah, we had to get, you know, FBI had to be notified.
Yeah, no, that's great.
So, Juan, what did you do before you started? Were you in kind of a corporate enterprise? So this is, you know, the startup kind of going out on your own.
What was that transition like for you?
But then also things like high-risk travel for executives, threat assessments, high-risk terminations.
So I was really in a world where every single day in just my normal day job was a lot of crazy, right?
Right.
Looking for vulnerabilities.
Looking for vulnerabilities, trying to deal with risk mitigation, trying to take a bad situation and make it maybe a little better if I could.
Right.
Well, at least to be prepared.
I mean, that's what, you know, we've done crisis communication plans, and I think they're so underrated for a company.
I don't think people, especially leaders and, you know, most enterprise large companies have it in place.
But if you're kind of a mid-market scaling company, they talk about, oh, we should probably have this.
It's like a wish, somewhere like that.
You need to have it and you shouldn't wait till something terrible happens because it will.
We dealt with one of our clients, they were a couple billion dollar, I mean, they weren't a small company, but they had 40 some plants around North America.
But the only reason they came to us was because they had a disgruntled employee that hacked their customer database and did a ransom hostage note.
But yeah, we had to get, you know, FBI had to be notified.
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