Starting your own cosmetic clinic: From plan to practice

So building your own clinic from scratch is quite challenging.

If you don't have an existing client base, it is a bit of a daunting process.

It's not a matter of open the doors and they will come.

It takes time to build a business.

We often say in this service-based industries that it takes a good two to three years to build a good business.

So just think before you go all in and you quit your job and open a business full-time that maybe you want to do a little bit of a part-time lead-in.

Maybe you want to open the business and work a couple of days a week in the business while maintaining your other job that's got a steady income and then slowly build up the business and then transition across.

It's probably a good idea unless you've got a really strong client base to begin with.

So when you're starting a business, we need to think really how do I build a business? You need a business plan.

So we are good clinicians, but we're really not necessarily good at business.

We have good skills that translate across to treatment, to customer care, to looking after our patients when things go wrong.

But quite often we don't have those skills around business.

So working with someone who has those business skills is a great idea.

So you want to start by creating that business plan.

What are the goals with your business? What's the budget going to be? What are you projecting your expenses? What are you projecting the revenue to be like? What's your target audience? Like what's your demographic that you're targeting and what are the services you're going to offer? It's a good idea to start with a small amount of services so that there's less of an investment to begin with.

So rather than opening a business and offering every treatment under the sun and then having to purchase a bunch of different devices and lots of different products that, you know, are going to sit on your shelf waiting for someone to buy them, maybe starting with, you know, a smaller offering, get the business rolling and then gradually broaden your offering as the business builds and you might want to consider bringing in devices as the business becomes profitable.

So creating that business plan is really important.