Reimbursement - The Hidden Roadblock

Too many healthcare companies build the product before mapping the reimbursement pathway. And that mismatch - between clinical value and commercial reality - is what stalls otherwise good businesses. The market is only getting less forgiving of that gap. The fix requires discipline: map the pathway, identify the real buyer, build evidence for that buyer specifically, and sequence your commercialization plan around the path to payment - not just the path to launch. Resources & Data Sources: - American Medical Association, "AMA releases CPT 2026 code set" — overview of the 418 total CPT changes, including 288 new codes and new digital health / AI service categories (ama-assn.org). - American Medical Association, "The CPT code process" and "CPT code change application FAQs" — official Editorial Panel process, timelines, and reconsideration procedures (ama-assn.org). - Courtier Advisory, "Inside the AMA CPT Process: Lessons for MedTech Founders" — founder-side account of multi-year CPT application timelines and evidence-building requirements (coustieradvisory.com). - Rock Health, "H1 2026 funding and market overview: Durable roots, shifting routes" and "2025 year-end digital health funding overview" — venture funding concentration data and CMS value-based/outcomes payment model context (rockhealth.com). - Rock Health, "Healthcare innovation at the turn of 2026" — employer benefit cost trends and the rise of ICHRAs as a non-traditional benefits channel (rockhealth.com). - Life Science Logic internal research and the LSL Intelligence Engine — proprietary market mapping and reimbursement landscape analysis.   About Life Science Logic: Life Science Logic is a commercial strategy consultancy serving small life science and healthcare companies. We help founders and operators build go-to-market strategies, competitive intelligence, and commercial plans with the clarity and rigor that early-stage companies deserve. Visit https://lifesciencelogic.com/ or reach us at [Eric@lifesciencelogic.com](mailto:Eric@lifesciencelogic.com). *Disclaimer: The information provided in this podcast is for educational and informational purposes only and does not constitute legal, financial, or regulatory advice. Always consult with qualified professionals regarding your specific situation.*       Healthcare Logic for Growth  ·  Life Science Logic  ·  Eric@lifesciencelogic.com  ·  © 2026 Life Science Logic