Happy, Healthy, & Wealthy Therapists
Oct 2, 2026 · 31 min · 13 segments
Amanda shares what the last few months actually looked like behind the scenes: pausing the second cohort of her mastermind, spending close to $9,000 on ads to scale her Therapy Intensives Academy, and…
Amanda BudurisHost
And so as we were talking through getting ready to prep for the next cohort of the mastermind, which in theory would have been starting October 1st, 2026.
a long time ago, she reflected back to me like, do you actually want or need to do the second cohort? And for me, it was feeling like I have to fill it.
Number one, because I had kind of already like verbally and mentally committed to it.
I had been telling some people like, oh yeah, I've got another cohort starting in October.
And because I was feeling more stretched thin, because I was feeling like, oh, okay, this is a lot of work and I love it.
ultimately we came to the decision of, you know, let's look at what are the revenue drivers in your, specifically your coaching business.
My business coach doesn't coach me on my therapy practice because my therapy practice is going so well.
And we kind of just decided I valued more in terms of how do i want to say that when i was looking at what revenue is coming from which revenue stream because i have multiple revenue streams in my coaching business we looked at you know my therapy intensives academy program is the most quote unquote scalable offer that i have which means yes i've dedicated a certain amount of live time to be there i monitor the community for when people are asking questions or sharing wins And so yes, the more people that come into the community, the more questions I'll have to respond to like that, but it's not necessarily more of my live time.
It's not calendar call time, right? Because I could even respond to questions evenings or weekends in the community if I wanted to.
So we said, okay, let's go ahead and pause the second cohort of the mastermind.
And actually maybe at that point, We had made the decision, and I probably had like two, three months to really think about how do I scale up the Therapy Intensive Academy program? And so we looked into my last launch that I did for that was in August 2026.
And we said, we're going to try to make this the biggest launch we have ever had.
I think I spent somewhere close to like $9,000 in ads, which I've definitely never done in a single month.
So we really decided to go all in to see if we could make more revenue coming in.
And so as we were talking through getting ready to prep for the next cohort of the mastermind, which in theory would have been starting October 1st, 2026.
a long time ago, she reflected back to me like, do you actually want or need to do the second cohort? And for me, it was feeling like I have to fill it.
Number one, because I had kind of already like verbally and mentally committed to it.
I had been telling some people like, oh yeah, I've got another cohort starting in October.
And because I was feeling more stretched thin, because I was feeling like, oh, okay, this is a lot of work and I love it.
ultimately we came to the decision of, you know, let's look at what are the revenue drivers in your, specifically your coaching business.
My business coach doesn't coach me on my therapy practice because my therapy practice is going so well.
And we kind of just decided I valued more in terms of how do i want to say that when i was looking at what revenue is coming from which revenue stream because i have multiple revenue streams in my coaching business we looked at you know my therapy intensives academy program is the most quote unquote scalable offer that i have which means yes i've dedicated a certain amount of live time to be there i monitor the community for when people are asking questions or sharing wins And so yes, the more people that come into the community, the more questions I'll have to respond to like that, but it's not necessarily more of my live time.
It's not calendar call time, right? Because I could even respond to questions evenings or weekends in the community if I wanted to.
So we said, okay, let's go ahead and pause the second cohort of the mastermind.
And actually maybe at that point, We had made the decision, and I probably had like two, three months to really think about how do I scale up the Therapy Intensive Academy program? And so we looked into my last launch that I did for that was in August 2026.
And we said, we're going to try to make this the biggest launch we have ever had.
I think I spent somewhere close to like $9,000 in ads, which I've definitely never done in a single month.
So we really decided to go all in to see if we could make more revenue coming in.
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