HHW Therapists 44 - 4 Lessons from Scaling My Coaching Business

Number one is the money myth.

you do not need a gazillion dollars to start scaling.

When I first started building out anything beyond my one-to-one client work, I was doing, you know, like 45, 60 minute sessions as well as my therapy intensives, but that's still one-to-one work.

So when I thought about scaling, because I

heard of

a lot of other people doing that, Well, I thought that if I wanted to scale a business really big, that I needed to invest really big, like scary big, because I don't know about you, but I've seen a lot of this messaging of like, well, if it's not scary, then how do, if you're not doing the scary things, like how do you know you're serious about it? If you're not investing big amounts of money, how do you expect to make big amounts of money? So I spent money I didn't need to spend on things I didn't need yet because I thought that's what going all in looks like.

So here's what I actually learned instead, which is, you know, the therapist that I've watched scale the most successfully, they didn't start with the biggest investment.

They started lean.

They tested small.

They put a little bit of money and a little bit of time into something, saw what worked, and then invested more into the thing that was already showing them any kind of signs of life.

There is one therapist in my mastermind right now who she sold out a beta offer for her course.

She pitched a few people that she knew would be ideal clients for her course.

And she got five people to buy, like literally just from an easy amount of, hey, are you interested in this? Just a little bit of like

networking, so to speak.

And it worked, right? So like That's it.

That's the secret.

Just start lean.

You do not have to invest in, you all have probably heard of all these systems like Kajabi and Flowdesk and all of these things.

And you don't actually need to start that way.

For a lot of people, depending on what you're starting, to scale, if that is a course, a membership, a coaching program.

There's some basics that you need.

Like if you're going to offer a course, well, then you need to record those videos.

So how are you recording them? Where are you storing them? If you're doing coaching, then obviously you might need like a Zoom account, but even you can use Google Meet, right? That one's free if you have a Google account.

There's some things that you can build with time, but you can also start as simple as a Google Drive folder where you share documents and videos.

So start lean and invest strategically and incrementally.