Happy, Healthy, & Wealthy Therapists
Jul 2, 2026 · 38 min · 10 segments
Amanda gets into one of the most common questions she hears from therapists: should you add coaching to your practice? This isn't a vague "it depends" answer. She walks through the real pros and cons…
Amanda BudurisHost
But before we go right into pros and cons, I want to acknowledge why this question of should I add coaching comes up so much.

Most therapists who are exploring adding coaching aren't just doing it because a thought popped into their head and it's kind of random.

They're doing it because somewhere along the way, they hit a wall with the traditional therapy model.

Maybe it's the limitations of what you can actually address in a 15-minute session.

Maybe it's the fact that your clients hit a certain point in therapy and they're ready for a different kind of support, but you don't have an obvious next step to offer them.

Maybe it's purely income driven and you want to reach people who aren't looking for therapy, but who could absolutely benefit from working with someone like you.

Or maybe you have knowledge and experience that goes beyond what you can ethically offer as a therapist and coaching feels like a way to finally use all of that.

All of those reasons are valid and coaching can be a beautiful compliment to a therapy practice when done right.

But I've also watched therapists dive into it without thinking it all the way through and it gets messy fast.

But before we go right into pros and cons, I want to acknowledge why this question of should I add coaching comes up so much.

Most therapists who are exploring adding coaching aren't just doing it because a thought popped into their head and it's kind of random.

They're doing it because somewhere along the way, they hit a wall with the traditional therapy model.

Maybe it's the limitations of what you can actually address in a 15-minute session.

Maybe it's the fact that your clients hit a certain point in therapy and they're ready for a different kind of support, but you don't have an obvious next step to offer them.

Maybe it's purely income driven and you want to reach people who aren't looking for therapy, but who could absolutely benefit from working with someone like you.

Or maybe you have knowledge and experience that goes beyond what you can ethically offer as a therapist and coaching feels like a way to finally use all of that.

All of those reasons are valid and coaching can be a beautiful compliment to a therapy practice when done right.

But I've also watched therapists dive into it without thinking it all the way through and it gets messy fast.
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