Sep 29, 2026 · 46 min · 13 segments
This one's a little different — pulled from a Gymdesk webinar and re-cut for the feed while we're between seasons. Alex sits down with Ricard from Smoothcomp, Jorge Britto from Jiu-Jitsu for Life in…
Alex CuevasHostJennifer LujanGuestHannah ClarkHost
So a- and before we get into the how, I want to spend just a couple minutes on why this matters.
Research shows that members who compete, uh, even in small in-house events, are significantly more likely to stick to their training long term.
Why is that important? You know, software companies want to hold on to their customers.
It, it, um, it's a, it's th- it's a thing that devastates your, your business i- if you have a leaky bucket, right? So having people compete will translate directly into lower churn, higher lifetime value, and a stronger gym community.
It's like, let's, let's help the, uh, our, our gyms and our customers, uh, continue to thrive.
And, but, you know, again, most gym owners assume you need, you know, a huge 200 person bracket, a big venue, full production.
So that's what we want to do today is show you that you can run a one-mat event for your own students and do it well with the right setup, the right tools.
I want to start with the real stuff, the experiences, the lessons, the things that actually happen when you try this for the first time.
By the way, just for the record, um, George runs, uh, a large tournament, and I am going to compete for the very first time in jujitsu at his big event.
You've run events at every scale, local academies, all the way up to major invitationals like today, this, uh, NextGen that we're doing.
What was the first in-house tournament you ran at your gym like, and, you know, what made you decide to, um, to do it?
So a- and before we get into the how, I want to spend just a couple minutes on why this matters.
Research shows that members who compete, uh, even in small in-house events, are significantly more likely to stick to their training long term.
Why is that important? You know, software companies want to hold on to their customers.
It, it, um, it's a, it's th- it's a thing that devastates your, your business i- if you have a leaky bucket, right? So having people compete will translate directly into lower churn, higher lifetime value, and a stronger gym community.
It's like, let's, let's help the, uh, our, our gyms and our customers, uh, continue to thrive.
And, but, you know, again, most gym owners assume you need, you know, a huge 200 person bracket, a big venue, full production.
So that's what we want to do today is show you that you can run a one-mat event for your own students and do it well with the right setup, the right tools.
I want to start with the real stuff, the experiences, the lessons, the things that actually happen when you try this for the first time.
By the way, just for the record, um, George runs, uh, a large tournament, and I am going to compete for the very first time in jujitsu at his big event.
You've run events at every scale, local academies, all the way up to major invitationals like today, this, uh, NextGen that we're doing.
What was the first in-house tournament you ran at your gym like, and, you know, what made you decide to, um, to do it?
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