In this episode of the Guerrilla HR Podcast, Becky sits down with Coby Skonord, founder and CEO of Ideawake, an idea management platform designed to help organizations crowdsource innovation from their employees. Coby shares his journey from walking away from a Big Four accounting firm on his first day of training to building a software solution used by major companies to turn employee feedback into actionable business impact. Becky and Coby dive deep into the real-world HR challenges surrounding employee experience, engagement, and culture. They discuss why transparency and closing the feedback loop matter far more to employees than whether every idea gets implemented, and how companies can effectively engage frontline workers.