Jun 29, 2026 · 8 min · 6 segments
In this episode, we discuss how leaders learn and why information alone doesn't create growth. We explore the difference between consuming content and changing behavior, and why conversations with…
Gene HammettHost
I won't go on to list books, but I will tell you the best book I've ever read are the books I write because I worked so deeply on those.

And I've written The Trap of Success, and I've written How to Have Tough Conversations, co-authored with my wife, Amanda.

And then I've also written Get Founder Freedom, co-authored with my wife, Amanda, who's in the business with me.

All this to be said, the books that you're reading right now, hopefully they're making an impact.

The audio that you listen to, podcast, audible books, whatever it may be, and that's also not giving you the impact that you need the book doesn't talk back to you you can listen to something and go yeah I do that and move right past it but when you are working with a coach when you're working with someone a mentor you're actually having conversation with someone on your team about this and you ask them questions you get to explore not just your thoughts on it but like your behaviors i'll give you an example a lot of people show up a little bit late to meetings and they know they don't think a big deal about it two minutes late four minutes late seven minutes late and i've had ceos come back to me and they go well i'm busy and my meetings run back to back and i just show up late and i'm like okay but what does that say to your team And if they read that in the book about showing up on time and being punctual, they'd be like, well, they would justify or rationalize what it is for them.

But when I'm asking a client, what message does that send to your team? And they tell me and we probe and we discuss it.

But they get to really understand not just their thinking, not just for information's sake, but who they are.

And so the book that you read, the video that you watch and listen, the audio that you listen to, it never talks back to you.

I won't go on to list books, but I will tell you the best book I've ever read are the books I write because I worked so deeply on those.

And I've written The Trap of Success, and I've written How to Have Tough Conversations, co-authored with my wife, Amanda.

And then I've also written Get Founder Freedom, co-authored with my wife, Amanda, who's in the business with me.

All this to be said, the books that you're reading right now, hopefully they're making an impact.

The audio that you listen to, podcast, audible books, whatever it may be, and that's also not giving you the impact that you need the book doesn't talk back to you you can listen to something and go yeah I do that and move right past it but when you are working with a coach when you're working with someone a mentor you're actually having conversation with someone on your team about this and you ask them questions you get to explore not just your thoughts on it but like your behaviors i'll give you an example a lot of people show up a little bit late to meetings and they know they don't think a big deal about it two minutes late four minutes late seven minutes late and i've had ceos come back to me and they go well i'm busy and my meetings run back to back and i just show up late and i'm like okay but what does that say to your team And if they read that in the book about showing up on time and being punctual, they'd be like, well, they would justify or rationalize what it is for them.

But when I'm asking a client, what message does that send to your team? And they tell me and we probe and we discuss it.

But they get to really understand not just their thinking, not just for information's sake, but who they are.

And so the book that you read, the video that you watch and listen, the audio that you listen to, it never talks back to you.
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