Sep 2, 2026 · 19 min · 8 segments
After 18 years in PR, I can usually tell within about five minutes whether a brand is going to knock it out of the park or struggle to land a single placement in the media. It's not a magic gift. It's…
Rena GoodwinHost
If this is your first time here, let me quickly tell you why you might want to trust what I have to say here.
And over the years, we've worked with hundreds of brands, especially across health, wellness, beauty, and aesthetics as well as back in the day working with home brands pet brands travel music festivals you name it so i've got a pretty diverse range of experience working both with people as well as products and we've gotten our clients featured literally everywhere when i meet with a prospective client and they ask like who do you work with in terms of media outlets i'm like Who do we not work with? We work with everyone.
NBC, Cosmo, The New York Times, Harper's Bazaar, Elle, Allure, Women's Health, among many others.
Our work has also been recognized by the PRSA winning awards, which if you're not familiar is pretty much the industry stamp of approval that says, hey, this isn't luck.
I'm telling you all of this not to brag, but so you understand where this kind of list is coming from.
It's a pattern I have watched played out, right? Because I've also made some mistakes in my career where I love, let's say, a particular product.
and ended up with a brand that we couldn't get the results that we had hoped for.
So I've made some mistakes here, learned from these mistakes, and I want you to learn from them too.
I spend a good chunk of my time at Factor PR meeting with prospective clients, and I will never take on a client I don't believe that we can get strong results for.
Not because we're like super precious about who we work with, but because your time and my time, my team's time is really too valuable to spend on a partnership that isn't set up to win.
And being in the business too of like reputation management, your reputation is more important than anything.
So everything that I'm about to walk you through, it's not gatekeeping for the sake of it.
This is the actual criteria that I look for that is going to predict more success than, say, your competitor down the street.
If this is your first time here, let me quickly tell you why you might want to trust what I have to say here.
And over the years, we've worked with hundreds of brands, especially across health, wellness, beauty, and aesthetics as well as back in the day working with home brands pet brands travel music festivals you name it so i've got a pretty diverse range of experience working both with people as well as products and we've gotten our clients featured literally everywhere when i meet with a prospective client and they ask like who do you work with in terms of media outlets i'm like Who do we not work with? We work with everyone.
NBC, Cosmo, The New York Times, Harper's Bazaar, Elle, Allure, Women's Health, among many others.
Our work has also been recognized by the PRSA winning awards, which if you're not familiar is pretty much the industry stamp of approval that says, hey, this isn't luck.
I'm telling you all of this not to brag, but so you understand where this kind of list is coming from.
It's a pattern I have watched played out, right? Because I've also made some mistakes in my career where I love, let's say, a particular product.
and ended up with a brand that we couldn't get the results that we had hoped for.
So I've made some mistakes here, learned from these mistakes, and I want you to learn from them too.
I spend a good chunk of my time at Factor PR meeting with prospective clients, and I will never take on a client I don't believe that we can get strong results for.
Not because we're like super precious about who we work with, but because your time and my time, my team's time is really too valuable to spend on a partnership that isn't set up to win.
And being in the business too of like reputation management, your reputation is more important than anything.
So everything that I'm about to walk you through, it's not gatekeeping for the sake of it.
This is the actual criteria that I look for that is going to predict more success than, say, your competitor down the street.
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