How Kunle Okubena Built a $500K+ Landscaping Business - and What Losing a Major Account Taught Him

In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero sits down with Kunle Okubena, owner of Benafarm LLC in Waldorf, Maryland, to talk about what it really takes to build and sustain a successful lawn care and landscaping business. With more than 20 years in the industry, Kunle has grown Benafarm from its landscaping roots into a business serving both residential and commercial customers. Along the way, he expanded into commercial mowing, snow removal, parking lot cleaning, and other property maintenance services. Kunle also operates a seven-acre community farm, giving local residents a place to grow food and enjoy the property. The conversation covers one of the biggest challenges a service business can face: losing a major customer. Kunle explains how that experience reinforced the importance of continuously selling, diversifying revenue, and never becoming too comfortable when business is going well. Gene and Kunle also discuss lawn mowing pricing, when to raise customer prices, managing employees, building better business processes, and what homeowners should look for when choosing a lawn care professional. In This Episode - Building Benafarm after more than 20 years in the industry - Growing a lawn care business beyond residential services - The lessons from losing a major commercial account - Why business owners should always keep selling - Pricing lawn mowing jobs in Maryland and Washington DC - When to raise prices and how to communicate the change - Managing employees and improving business processes - Why customer reviews and quality service matter - Advice for homeowners choosing a lawn care company - Lessons for entrepreneurs starting a lawn care business About Kunle Okubena Kunle Okubena is the owner of Benafarm LLC, a lawn care and landscaping company based in Waldorf, Maryland. His experience spans lawn care, landscaping, commercial mowing, snow removal, parking lot cleaning, and property maintenance. About the GreenPal Lawn Care Business Growth Show The GreenPal Lawn Care Business Growth Show features lawn care and landscaping professionals sharing real-world lessons on starting, pricing, marketing, managing, and growing profitable service businesses.