Good Things with Brent Lindeque
Oct 21, 2026 · 29 min · 11 segments
This week on my "Good Things with Brent Lindeque" podcast, I sat down with one of South Africa’s most celebrated advertising minds, Dr Pepe Marais, the co-founder of Joe Public. We spoke about his…
Brent LindequeHost
And the reason for that is Good Things Guy exists to give that sort of balance and tell those other stories.
So I heard this thing, I think Gareth actually told me, he said there's four, he read somewhere there's four types of people, passively good, passively bad and aggressively good and aggressively bad but the only people who really shift the needle are aggressively good and aggressively bad people so i'm proudly aggressively good
exactly with a smile like aggressively good because if you're just like passively good you don't but so that is what great advertising can do but only two percent of the work we do is great
And the reason for that is Good Things Guy exists to give that sort of balance and tell those other stories.
So I heard this thing, I think Gareth actually told me, he said there's four, he read somewhere there's four types of people, passively good, passively bad and aggressively good and aggressively bad but the only people who really shift the needle are aggressively good and aggressively bad people so i'm proudly aggressively good
exactly with a smile like aggressively good because if you're just like passively good you don't but so that is what great advertising can do but only two percent of the work we do is great
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