Aug 17, 2026 · 12 min · 7 segments
Sustainability? Tim, financial planner and expert in all things impact finance, has a new word for you. In this video, Tim shares his perspective on how the view of sustainable finance has changed…
Tim NashHost
They wanted to ask me, what does sustainability mean, especially within the context of the economy or in terms of their finances? Nobody had ever heard that word before.

Now, everybody knows what sustainability means, or at least has their own idea of what it means.

And that's part of the problem, because I can figure out someone's political worldview very quickly based on how they react to the word sustainability.

Could you imagine how terrible it is to live in a walkable community? Like this is kind of ridiculous, but we're at a point right now where a lot of people do associate sustainability with something that they just want no part of.

There are some of us who really understand sustainability and really appreciate it and are really fighting for that.

But for the mushy middle, sustainability really means something that is aspirational.

where so many people are living day to day, week to week, month to month, it's hard to get people to think about the far future, about future generations.

They're just not gonna go there because really what we all want at the end of the day is this notion of stability.

They wanted to ask me, what does sustainability mean, especially within the context of the economy or in terms of their finances? Nobody had ever heard that word before.

Now, everybody knows what sustainability means, or at least has their own idea of what it means.

And that's part of the problem, because I can figure out someone's political worldview very quickly based on how they react to the word sustainability.

Could you imagine how terrible it is to live in a walkable community? Like this is kind of ridiculous, but we're at a point right now where a lot of people do associate sustainability with something that they just want no part of.

There are some of us who really understand sustainability and really appreciate it and are really fighting for that.

But for the mushy middle, sustainability really means something that is aspirational.

where so many people are living day to day, week to week, month to month, it's hard to get people to think about the far future, about future generations.

They're just not gonna go there because really what we all want at the end of the day is this notion of stability.
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