EP112: •The AI Shopping Revolution: Is Retail Media in Jeopardy? And What About Shoppers with Kiri Masters

In this episode of Future Shop, Wendy Liebmann sits down with **Kiri Masters, founder of the Retail Media Breakfast Club**, to dissect the rapid evolution of the shopper journey in the age of generative AI. Using real-world buying experiences—from hair tools to refrigerators—they reveal how tools like ChatGPT and Perplexity are bypassing traditional retail homepages and sending consumers straight to product detail pages. This shift challenges the multi-billion-dollar foundation of modern retail media networks, forcing brands and retailers to rethink their advertising playbooks. Wendy and Kiri discuss why a **low-price strategy isn't the...**