Jul 16, 2026 · 28 min · 11 segments
🎙️ **EPISODE OVERVIEW** In this episode, Bryony sits down with Danielle Sissons - Founder of Ivey Financial Planning and a financial adviser with 12 years in the industry, to unpack one of the most…
Danielle SissonsGuestBryonyHostAnd it is something that women aren't, this is the worst thing to say.
Women aren't very good at it.
That's not right.
Women typically put everybody else's needs first, right? So also we're usually the primary caregiver, not always.
But one thing I've certainly seen in the workplace is that women don't ask for money in the same way that men do.
That's again, a blanket statement.
but yeah
statistically speaking that's the situation that we have to I have to be so careful now because sometimes I'm like no women need more and then other times I'm like well no we're really great at this actually
so usually it's that we're really great but we need some help and some tools maybe a bit more confidence around money and it's so important isn't it and I know personally I've been absolutely shocking with money historically um then becoming a mum and also running your own business you can't really be shocking at money you need to kind of grab it by the horns don't you so what led you to supporting was it having your own child and running your own business or was there always maybe a little bit of a niggle inside that was like there's more I can do here

absolutely a combination of the two I think over the few years and you said the exact word that I harp on about all the time confidence because you know we say statistically speaking statistically speaking women invest less we are worth less in terms of a net worth way of speaking.

But when you actually dig down into a lot of the experiments, we're actually better with money compared to male counterparts in the same study.

So it's really, really fascinating where this kind of misconception of women aren't good with money has come from, because we are.

So we tend to make sure, a bit like you hear the studies about applying for jobs, women try to be 100 of the criteria before applying men tend to hit 50 60 yeah and it's the same with investing saving women try to make sure that everything is covered the whole household is covered and okay and safe and then whatever's left over is what's saved or invested or put towards that holiday or the school uniform that you know is going to be coming up
yeah i've got to order that soon
yeah

It's all these little things that actually chip away at our ability to save.

And then when you add in things like being paid less and, you know, the impact to our pensions when we go on maternity or come back part-time or change our hours or have caring needs for the older generation, you know, all these things come into it.
No, I love it.
And it is something that women aren't, this is the worst thing to say.
Women aren't very good at it.
That's not right.
Women typically put everybody else's needs first, right? So also we're usually the primary caregiver, not always.
But one thing I've certainly seen in the workplace is that women don't ask for money in the same way that men do.
That's again, a blanket statement.
but yeah
statistically speaking that's the situation that we have to I have to be so careful now because sometimes I'm like no women need more and then other times I'm like well no we're really great at this actually
so usually it's that we're really great but we need some help and some tools maybe a bit more confidence around money and it's so important isn't it and I know personally I've been absolutely shocking with money historically um then becoming a mum and also running your own business you can't really be shocking at money you need to kind of grab it by the horns don't you so what led you to supporting was it having your own child and running your own business or was there always maybe a little bit of a niggle inside that was like there's more I can do here

absolutely a combination of the two I think over the few years and you said the exact word that I harp on about all the time confidence because you know we say statistically speaking statistically speaking women invest less we are worth less in terms of a net worth way of speaking.

But when you actually dig down into a lot of the experiments, we're actually better with money compared to male counterparts in the same study.

So it's really, really fascinating where this kind of misconception of women aren't good with money has come from, because we are.

So we tend to make sure, a bit like you hear the studies about applying for jobs, women try to be 100 of the criteria before applying men tend to hit 50 60 yeah and it's the same with investing saving women try to make sure that everything is covered the whole household is covered and okay and safe and then whatever's left over is what's saved or invested or put towards that holiday or the school uniform that you know is going to be coming up
yeah i've got to order that soon
yeah

It's all these little things that actually chip away at our ability to save.

And then when you add in things like being paid less and, you know, the impact to our pensions when we go on maternity or come back part-time or change our hours or have caring needs for the older generation, you know, all these things come into it.
No, I love it.
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