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Danielle Sissons

Danielle Sissons

Founder of Ivey Financial Planning, a UK-based financial advisory firm specializing in financial planning for women, mothers, and female founders.

Jul 16, 2026

BryonyHOST
1:56
so usually it's that we're really great but we need some help and some tools maybe a bit more confidence around money and it's so important isn't it and I know personally I've been absolutely shocking with money historically um then becoming a mum and also running your own business you can't really be shocking at money you need to kind of grab it by the horns don't you so what led you to supporting was it having your own child and running your own business or was there always maybe a little bit of a niggle inside that was like there's more I can do here
2:20
absolutely a combination of the two I think over the few years and you said the exact word that I harp on about all the time confidence because you know we say statistically speaking statistically speaking women invest less we are worth less in terms of a net worth way of speaking.
2:36
We have less money, but we live longer.
2:39
We need more money to keep us going.
2:41
But when you actually dig down into a lot of the experiments, we're actually better with money compared to male counterparts in the same study.
2:49
So it's really, really fascinating where this kind of misconception of women aren't good with money has come from, because we are.
2:56
But it's like you say, our order of importance tends to be very different.

11 MINS LATER

BryonyHOST
13:37
okay

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