Why Persuasion Skills Will Change Your Entire Career Trajectory

From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of *How to Hear Yes More Often*, he equips professionals and young adults with tools for clearer, more impactful communication. The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort. Guest Links: - Website: ethicalpersuasion.com.au - Podcast: Ethical Persuasion Unlocked - Book: How to Hear Yes More Often Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne \*Timestamps: 00:00 – Introduction to ethical persuasion with Patrick van der Burght 00:59 – Patrick’s “aha” moment with Cialdini’s work 01:35 – Persuasion in everyday life and why it’s a learnable skill 02:50 – Why young adults and students should master persuasion early 06:07 – The problem with calling it a “soft skill” 07:48 – How the brain makes decisions (System 1 vs System 2) 12:10 – Persuasion across the customer journey and relationship stages 13:47 – Building relationships, reducing uncertainty, and creating motivation 17:07 – When to accept “no” and knowing it’s not manipulation 20:08 – Improving your odds with science-backed techniques 21:07 – Resources: podcast, book, free downloads, and training 22:43 – Why persuasion remains timeless in an overloaded world 24:17 – Final thoughts and call to action Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.