The Silver Tsunami: The Next Big Wave of Real Estate Clients

Today, we're going to talk about the silver tsunami.

And so let's get to it.

So the silver tsunami, just to kind of cut to the chase here, guys, is the baby boomer generation.

And of course, we all know who they are.

They're aging.

They're retiring.

they're wanting to stay in their homes longer so i'm going to talk about that for a couple minutes and then many of them are going to be making decisions or their families are going to be helping them make decisions about what to do with their various properties so that's homes that's rentals that's commercial properties these folks are going to be deciding what to do with properties whether whether it's to pass them down to heirs sell them move go into independent living assisted living These are all choices they're going to be making, and I contend that there is a way you can position yourself to be the recipient of their trust and their business.

And I'm going to focus on one aspect of that today, and it's networking.

So you guys know I was a longtime member of BNI.

I love Business Networking International, and it is... by far the best networking group in the world, I think.

Now, how can we apply those principles to generating business for real estate agents? I'm going to hit that topic today.

So we know that as real estate agents and frankly, any business owner, you can go directly to client, right? You can go to the client, try to talk to as many clients, potential clients, prospects as you possibly can.

You can advertise and hope that they contact you.

But frankly, the way I built my business primarily in the early years was through networking.

Why not develop relationships with the gatekeepers to those relationships so that they're recommending you.

And we'll talk a little bit about how to do that, but who are the gatekeepers? I'm going to throw a couple ideas out.

Feel free to add on to this.

But of course, number one, you have the places they're going to move, these independent living places, 55 and over communities.

Imagine if you could develop a relationship with the people who are talking to potential baby boomers who are looking to move to their community.

Imagine if they were your biggest fan.

And when the topic came up, hey, I'm thinking about selling my giant home that I'm moving out of to come to your 55 and over community.

Imagine if your card was the one that came out of their pocket when that came up.

So when it comes to networking, it's not just bringing them donuts once in a while.

I would argue and Mike, you and I talk about this all the time.

It's about giving value.