Aug 27, 2026 · 1 hr 7 min · 10 segments
Franchise marketing has changed—and the old playbook of simply handing franchisees a standardized marketing plan and expecting it to work everywhere is no longer enough. In this episode of…
Steve BuorsGuest
Your number one thing as a franchisee is to get all over your Google business profile.
So that's the listing every local business has on Google, whether you've created it or not, it exists.
Do you have a wheelchair ramp? Do you have ample parking? Are you open late? All of that information is in a Google business profile.
And if you as a local business owner have not gone in and taken control and optimize that you are missing out on huge opportunities.
is is it just a matter of making sure the information is there and and accurate and current or is it similar to maybe like a linkedin profile where like you can have a linkedin profile and then you can have like a really robust high performing link like are there best practices other than make sure it's there and accurate.
But you can put multiple categories that although the human doesn't see it, the search engine certainly does.
So again, wheelchair accessible, You know, what if someone goes to an AI and says, I need a restaurant reservation for this evening.
And while most restaurants probably have it because like it's it's required, at least in the US, it's, you know, the the ADA requirements.
Your number one thing as a franchisee is to get all over your Google business profile.
So that's the listing every local business has on Google, whether you've created it or not, it exists.
Do you have a wheelchair ramp? Do you have ample parking? Are you open late? All of that information is in a Google business profile.
And if you as a local business owner have not gone in and taken control and optimize that you are missing out on huge opportunities.
is is it just a matter of making sure the information is there and and accurate and current or is it similar to maybe like a linkedin profile where like you can have a linkedin profile and then you can have like a really robust high performing link like are there best practices other than make sure it's there and accurate.
But you can put multiple categories that although the human doesn't see it, the search engine certainly does.
So again, wheelchair accessible, You know, what if someone goes to an AI and says, I need a restaurant reservation for this evening.
And while most restaurants probably have it because like it's it's required, at least in the US, it's, you know, the the ADA requirements.
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