Digital Door Knocking Explained | A Smarter Approach to Local Franchise Marketing

Well, so let's jump into the topic, my friend.

Again, thanks for being here.

I know you guys are kind of a rocket ship right now.

So carving out time for something like this, it takes some effort.

So thank you.

Let's talk a little bit about like creating this omni-channel outbound approach that actually works.

You talk about having built multiple revenue engines.

And this is what a lot of franchise brands I think should be talking and thinking about is how do we build an engine around this so that when a franchisee steps into this, this world of franchising, like there's something that's already working or we can plug in and play that will help generate income for them.

And I'll say one last little snippet, then I'm going to pitch it to you.

There is a general decline in franchise candidates.

This is data from my good friend Rebecca Monet at Zoracle, right? A general and notable decline in sales skills, willingness to do sales across candidates universally in the industry.

That shouldn't come as a surprise, but it is a surprise apparently to all of this industry.

that their process have to be better.

So tell me a little bit about like, how do you see the market historically approaching revenue generation, outbound marketing? And then let's dive into like, why is that busted? And how can people solve

it? What I saw when I got to home services was that there was a fundamental focus on what I would say is inbound demand generation.

And everybody I've spoken to, a lot of our customers, some top 50, top 10 home service franchise groups in the country, some of these really big ones and a lot of emerging brands as well.

But the people have been around for a while, they teach you things and so you ask a lot of questions, you can learn.

Was it always like this? How was it five, 10 years ago, 15 years ago, before I even got here, what was it like? To a T, they pretty much all said the same thing.

around the time COVID was starting, we were getting better at outbound and then we just got real bad at it.

And in fact, the people who showed up during that timeframe and then the businesses themselves just really focused on inbound lead.

And by the time you get to like where we are today, it's like just not a motion that's really institutionalized inside of these organizations anymore.

People don't want to do it.

They didn't have to do it when they showed up or they didn't, they don't want to do it at all.

And so you end up with this like very inbound focused approach.

And so I think that creates a lot of issues.

Well, so let's jump into the topic, my friend.

Again, thanks for being here.

I know you guys are kind of a rocket ship right now.

So carving out time for something like this, it takes some effort.

So thank you.

Let's talk a little bit about like creating this omni-channel outbound approach that actually works.

You talk about having built multiple revenue engines.

And this is what a lot of franchise brands I think should be talking and thinking about is how do we build an engine around this so that when a franchisee steps into this, this world of franchising, like there's something that's already working or we can plug in and play that will help generate income for them.

And I'll say one last little snippet, then I'm going to pitch it to you.

There is a general decline in franchise candidates.

This is data from my good friend Rebecca Monet at Zoracle, right? A general and notable decline in sales skills, willingness to do sales across candidates universally in the industry.

That shouldn't come as a surprise, but it is a surprise apparently to all of this industry.

that their process have to be better.

So tell me a little bit about like, how do you see the market historically approaching revenue generation, outbound marketing? And then let's dive into like, why is that busted? And how can people solve

it? What I saw when I got to home services was that there was a fundamental focus on what I would say is inbound demand generation.

And everybody I've spoken to, a lot of our customers, some top 50, top 10 home service franchise groups in the country, some of these really big ones and a lot of emerging brands as well.

But the people have been around for a while, they teach you things and so you ask a lot of questions, you can learn.

Was it always like this? How was it five, 10 years ago, 15 years ago, before I even got here, what was it like? To a T, they pretty much all said the same thing.

around the time COVID was starting, we were getting better at outbound and then we just got real bad at it.

And in fact, the people who showed up during that timeframe and then the businesses themselves just really focused on inbound lead.

And by the time you get to like where we are today, it's like just not a motion that's really institutionalized inside of these organizations anymore.

People don't want to do it.

They didn't have to do it when they showed up or they didn't, they don't want to do it at all.

And so you end up with this like very inbound focused approach.

And so I think that creates a lot of issues.