Sep 29, 2026 · 14 min · 8 segments
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Within two weeks, downloads had climbed into the millions, and Muse reached the top of US App Store rankings.
But what makes Muse interesting is not only adoption, it is the product direction.
It can send emails, make bookings, shop, and carry out longer tasks on a user's behalf.
Meta is trying to turn AI from something people occasionally ask questions into something that continuously acts for them.
And Meta already has the distribution advantage needed to make that behavior mainstream.
Muse works through its own app and WhatsApp, with Meta gradually connecting it to the rest of its ecosystem.
That matters because WhatsApp is already one of the most important communication layers in the world.
That ambition became even clearer at Meta Connect, where Mark Zuckerberg unveiled Muse Charm.
Muse Charm is a small device designed to keep Muse immediately accessible without pulling out a smartphone.
Bloomberg Opinion compared the idea to a potential iPod moment, taking a complicated emerging technology and packaging it into something simple enough for ordinary consumers.
Within two weeks, downloads had climbed into the millions, and Muse reached the top of US App Store rankings.
But what makes Muse interesting is not only adoption, it is the product direction.
It can send emails, make bookings, shop, and carry out longer tasks on a user's behalf.
Meta is trying to turn AI from something people occasionally ask questions into something that continuously acts for them.
And Meta already has the distribution advantage needed to make that behavior mainstream.
Muse works through its own app and WhatsApp, with Meta gradually connecting it to the rest of its ecosystem.
That matters because WhatsApp is already one of the most important communication layers in the world.
That ambition became even clearer at Meta Connect, where Mark Zuckerberg unveiled Muse Charm.
Muse Charm is a small device designed to keep Muse immediately accessible without pulling out a smartphone.
Bloomberg Opinion compared the idea to a potential iPod moment, taking a complicated emerging technology and packaging it into something simple enough for ordinary consumers.
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