Sep 15, 2026 · 24 min · 11 segments
Send us Fan Mail ON this episode of ‘For the Love of Chiropractic’, we are looking at and talking about streamlining your office. When I say…
Robert FreemanHost
How do we make it happen? Several years ago, I had the opportunity to go to New York City and see a Broadway show.
If you've never gone to Broadway, if you haven't gone to the theater in a long time, I highly recommend it.
After the show, I had an opportunity for a backstage tour of the theater and of the stage itself and how the stage was set for each performance.
And what I learned, what was so fascinating, is not only is the stage set for each performance, of course it is, the stage is reset in the exact same way with the exact same props, even though several of the props appear to be the same to the audience, they're not.
Each prop has a special place that it needs to be in a certain way to make the show go off flawlessly.
Because as I've said on a previous episode, When you're in your office seeing patients, you're on stage all the time.
You're being watched by all the patients all the time to see how you act and react, the things you say, the way you move, everything.
If you don't believe me, try picking your nose and seeing how the patients waiting respond to that.
And what your patients want from you, the doctor, is they want you to be that amazing doctor, the best doctor you can imagine.
If you think about some of the old TV series, like the old Marcus Welby MD, or the caring doctors that we all saw on MASH 4077, how those doctors cared for the patients deeply.
To modernize it somewhat, think of a Disney movie and how the doctor would be portrayed.
The doctor would be warm and caring and attentive and really go out of their way to do whatever it takes to help their patient.
from you because we're on stage all the time and our staff from the front desk to the floor CAs to the billing people in the business office, all of them also are playing a role.
They're playing a role that our patients, our customers expect to be a certain way.
How do we make it happen? Several years ago, I had the opportunity to go to New York City and see a Broadway show.
If you've never gone to Broadway, if you haven't gone to the theater in a long time, I highly recommend it.
After the show, I had an opportunity for a backstage tour of the theater and of the stage itself and how the stage was set for each performance.
And what I learned, what was so fascinating, is not only is the stage set for each performance, of course it is, the stage is reset in the exact same way with the exact same props, even though several of the props appear to be the same to the audience, they're not.
Each prop has a special place that it needs to be in a certain way to make the show go off flawlessly.
Because as I've said on a previous episode, When you're in your office seeing patients, you're on stage all the time.
You're being watched by all the patients all the time to see how you act and react, the things you say, the way you move, everything.
If you don't believe me, try picking your nose and seeing how the patients waiting respond to that.
And what your patients want from you, the doctor, is they want you to be that amazing doctor, the best doctor you can imagine.
If you think about some of the old TV series, like the old Marcus Welby MD, or the caring doctors that we all saw on MASH 4077, how those doctors cared for the patients deeply.
To modernize it somewhat, think of a Disney movie and how the doctor would be portrayed.
The doctor would be warm and caring and attentive and really go out of their way to do whatever it takes to help their patient.
from you because we're on stage all the time and our staff from the front desk to the floor CAs to the billing people in the business office, all of them also are playing a role.
They're playing a role that our patients, our customers expect to be a certain way.
Every episode on Radar is fully transcribed, speaker-labeled, and rich with metadata. Here is a taste of this one. Try Radar for free to see the rest.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
All 11 segments — the transcript broken into labeled sections, every ad read marked
All 15 topics — jump to every other episode discussing the same subject
Every related episode — other shows Radar links to this one
No account is needed to search Radar.
